Marketer · Scenario planner

ROAS Breakeven Calculator

Model product margin, ad spend and conversion assumptions before you scale. Built for small stores, creator products, affiliate experiments and local campaigns.

No accountScenario tablePlanning aid

Inputs

Product price / AOV

Product cost

Payment / platform fee %

Shipping / handling

Ad spend

Conversion rate %

Clicks

Target profit margin %

Breakeven ROAS

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Revenue ÷ ad spend needed before ad profit turns positive.

Max breakeven CPA

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Maximum acquisition cost per order before profit goes below zero.

Base profit

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Run a scenario.

Scenario planner

Case	CR	Orders	Revenue	Ad spend	Profit	ROAS

Copyable report

Run the calculator.

Reading the result

Breakeven ROAS rises when product cost, shipping, fees or target profit requirements rise.

Max CPA is your guardrail. If your ads spend more than this per order, the campaign is not healthy yet.

Scenario rows are not forecasts. They show what happens if your assumptions are true.